ASICS

Mobile Pop-Up Experience

As an industry leader in the running community, ASICS has found incredible brand exposure at running & wellness trade shows and national marathon expos. To adequately promote the ASICS brand story, engage new and existing consumers, and sell product we (IDL) partnered with ASICS to design and fabricate a mobile pop-up.

This fully self-contained experience allows ASICS to show up with a top tier brand moment regardless of the environment, and has been met with applause by fans and ASICS team members alike.