Dick’s Sporting Goods

The Future of Fitness

The Coronavirus Pandemic changed our world as we know it. Nationwide shutdown of public areas kept much of the country away from fitness centers and stay-at-home orders confined us to our homes. To no surprise, society adapted. Living rooms were transformed into yoga or spin studios and garages were converted into gyms.

Dick’s Sporting Goods (DSG) saw a massive opportunity to gain marketshare in the Fitness category. To help tell the story of the Future of Fitness in their stores, we designed, built and curated the ideal home-fitness vignettes. Program is now live in 100+ DSG stores nationwide.