Dick’s Sporting Goods

Ultimate Soccer Experience

Soccer is widely recognized as the most popular sport in the world and, as such, it provides unparalleled opportunities for merchandise, equipment, footwear and apparel sales. Dick’s Sporting Goods approached us to design and build an in-store experience that would not only pay homage to the diehard fans but also entice those less familiar with the worldwide leading sport.

For the hardcore fans, this retail space is littered with references to both the stadium and street culture of the game. Turf, stadium lights and professional-grade seats will have you ready to step onto the pitch. For those looking for inspiration to pick up the sport, a soccer cage with turf and a goal is available to try cleats, balls and other accessories before purchasing. This new soccer presentation is bound to raise the bar for consumer expectations of in-store experiences.