Dick’s Sporting Goods

Calia by Carrie Underwood

Our partners at Dick’s Sporting Goods needed an impactful in-store presentation to support the 5-year anniversary and refreshing of Calia by Carrie Underwood, DSG’s private-label women’s “athleisure” brand. We developed an engaging and compelling refresh through detailed sketches/renders, material boards and full-scale prototype of a 2,000sq. ft space . Approved concept is now live in 70 stores nationwide.