Under Armour

Curry 6 “Koi Fish” Seeding Kit

Inspired by a prank that involved Stephen Curry jumping into a koi pond in college, the All-Star Game colorway of the signature Curry 6 shoe earned the name Koi Fish. Continuing the legacy of this epic story, Under Armour approached our team to ideate & produce an influencer seeding kit that was tricked out with a prank that would surprise and delight its recipients.